

$62.7M IN REVENUE UPLIFT FOR CLIENTS

The 7 Deadly Positioning
Mistakes Workshop
Most 7-figure businesses think they
need more leads for explosive growth...
(Psst...The Reality? They Are Making These Positioning Mistakes)
Thursday 6PM EST, 5PM CST
Public Testimonials
Detailed private case studies avaliable upon request.

"In less than an hour during this webinar, Troy helped break the rigged perception and ideas I had of my business. I feel like I now have a wider grasp of what I need to develop moving forward. Feels good to be mentally unstuck."
Neil Newsome ★★★★★
Owner & Co-Founder, Toronto, Canada

"Troy's Positioning Workshop feels like getting exclusive access to a marketing masterclass on a weekly basis. He goes through potent concepts that have shifted my positioning in the market, taking the value of my offers to new heights. Each person gets unique takeaways because he workshops questions live. There's nothing 'surface-level' here - it's the real deal, coming from a marketing professional myself."
Ethan Conques ★★★★★
ECON Marketing, Lafayette, Louisiana, USA

"Troy truly cares about his clients and does all he can to help them succeed, whether that's providing actionable next steps, encouraging them to charge their worth, or providing templates and guidance to land their next big deals. Highly recommend working with him.
https://www.isabelsterne.com/
Isabel Sterne ★★★★★
Consulting & Brand Development, Portland, Maine, USA

"What I loved was the interactive and supportive environment. Troy is your man, he is knowledgeable, enthusiastic, and provided personalized feedback that helped me refine my marketing strategy. Why work with him? If you're tired of throwing spaghetti at the wall and hoping something sticks, Troy is going to give you the clarity, confidence, and tools to create a marketing positioning strategy that drives real results."
Danny Chen, ★★★★★
Advisor, Toronto, Canada, USA

"I connected with Troy through a mutual LinkedIn connection and attended his positioning workshop. My greatest takeaway, as a new fractional executive transitioning from corporate to more autonomy, was that being your authentic self is key to strong positioning. It’s a journey that requires vulnerability, but Troy's insights make it achievable and impactful.""
https://www.linkedin.com/in/jonathon-w-mitchell/https://www.prosperpath.com/
Jonathon Mitchell ★★★★★
Lele Aviation Consulting, Hawaii, USA

"Troy broke down into relatable terms- what positioning is, what it means, and why it’s important to nail it down. If you want actionable advice on improving positioning rather than the vague/fuzzy advice that so many others offer as advice."
Bobbi Mullins ★★★★★
Andy Robson Consolidated, Jacksonville, Florida, USA
What you get when you
attend...(NO REPLAYS!)
✓ We'll show you how we think about Positioning an offer so you can bring on more clients without burning out.
✓ You get our Positioning framework we use to identify your genuis, hone in on it so you can master your messaging.
✓ We will talk about productizing your expertise, and what is working NOW in 2025, for myself and others.
✓ We'll show you how to think about Positioning yourself so clients are magnetized to you.
✓ You'll learn how we think about positioning and sales so you can stand out in a crowded market place.
✓ We'll discuss various different types of positioning from brand positioning to personality positioning and more...

"I spent 37 minutes on the phone with Troy, since then I’ve fired 80% of my nightmare clients and increased my income by 20% with clients that are a delight to work with every day.
I could only imagine what spending a personal day with you would be like, I envy anyone who is willing to step up in their life."
Jimmy Parent, ★★★★★
Summerfield, North Carolina, USA

"Troy's positioning workshop helped me go from broad (and confused) to targeted (and clear), and I left with a roadmap for success, from mindset to content strategy."
Gregg Taylor ★★★★★
Counselor & Coach, Vancouver, Canada

"I'm really impressed with your ability to recognize the problems with our positioning and give off-the-cuff, high-level advice.
I finally had some time to sit down, re-listen to our marketing strategy call last week, and build a plan around it. Our branding, positioning, value proposition, and messaging, is much much clearer in my mind. I will send the other owners the updated plan."
Vincent Lee, ★★★★★
Marketing Executive, Singapore

"Being a part of Troy's dynamic forum brought content positioning to life with vibrant, actionable strategies for scaling engagement. Great community to workshop ideas and learn from the best!"
Alexis Wainwright ★★★★★
Bozeman, Montana, USA

"In a matter of minutes Troy walked me through his process that revealed over $540,000 in EXTRA income that we can easily generate inside my business. The crazy thing about this is that it is actually attainable and we've made a plan to make that happen."
Zephan Blaxberg, ★★★★★
ZMB Media, Baltimore, Maryland, USA

"$13k in 2 weeks, we had to close the promotion early. Brought in over $13k in 2 weeks, we built out my business model and filled up my 6 week fitness challenge.
Now turning it into a global movement to change the face of the fitness industry."
Terha Marie, Advisor ★★★★★
Loveland, Colorado, USA

“He is a charismatic marketer that has made my message jump off the page. Troy has actually given me results when building our company a funnel, unlike other marketers we’ve hired in the past. Great work Troy, we will always be calling you back.
Troy has personally improved my brand image in a way that can not be stopped. Troy creates legal marketing magic.”
Valen Vergara ★★★★★
Kelowna, British Columbia, Canada

"Troy has helped me and some of my contacts with expert fundraising advice which has in turn helped NGOs specifically working in war zones. His advice and time and is very personable. He would be an asset to any potential future clients who might be lucky enough to engage with him."
Hugh Bohane ★★★★★
Australian Associated Press Journalist, Australia

"One thing that makes Troy very different from other advisors whom I paid 5 figures, is that he actually does the work, he doesn't "wing" it, or say any basic stuff you heard 100s of times before..
Now I have a cheat-sheet that I can now easily photocopy and have team members know exactly what needs to be done, in a way I want it to be done."
Julia Vorontsova ★★★★★
Innovation Park, Antwerp, Belgium, Europe

There’s genius here with this one! I know I am in good hands when it comes to developing and rolling-out effective campaigns to grow my business. Troy not only possesses a brilliant and strategic mind, his continual study of the ever changing face of online marketing keeps him ahead of the curve."
https://dawndelvecchio.com/
Dawn DelVecchio ★★★★★
Business Mentor, Author, Sedona, Arizona, USA

"Troy Increased my business by 300% in only 3 months, dude is a BEAST.
Went through Troy's business development program and he completely turned my business around."
Alex Kovalchuk ★★★★★
Kelowna, British Columbia, Canada

"Troy helped me with improving my copy and positioning on social media. His feedback helped me gain perspective on my ideal customer. He also edited and gave suggestion and insights on my copy and how to improve.
If you’re looking to hire a brilliant mind, definitely talk to him about working together."
Manjit Ruhkra ★★★★★
Real Estate Investor, Winnipeg, Manitoba, Canada

"I attended Rutgers University and Troy’s sales training was the highest level sales training I’ve ever received.
I was thinking back today on when I was thinking of NOT pulling the trigger to work with you, what a mistake that would have been. I have received 1000x my original investment and I have no idea where I would be if I let fear take over that day."
Peter Celentano ★★★★★
Rutgers University Marketing & Communications Major, New Jersey, USA

"I just had my best month financially, and I do attribute that to you and your consulting Troy.
I hired Troy to be a consultant for my business and he absolutely over delivered every single session. I knew it would take my business to the next level."
Steffen Rachutt ★★★★★
Resonads Advertising Osnabrück, Germany

"What started off as a cold call, has turned into a lifelong friendship & that should speak volumes about Troy. He is a strategic thinker and I can lean on him for virtually all professional and personal advice."
Armaan Hameed ★★★★★
Digital Strategy @ Google, Toronto, Ontario, Canada

"Troy told me he could accomplish the artistic direction I had briefed him on, in a matter of days. I had only given him a brief direction over the look, feel and intention.
Two days later he presented me with the first draft, it not only fit but it screamed the elements that I needed to represent my company."
David Lewis ★★★★★
The Wild Life Club, Australia

"Troy is an absolute rockstar and has crushed every job my team has hired him for."
Aaron Ludin, ★★★★★
Orlando, Florida, USA

"Troy is a constant source of wisdom and inspiration. He spreads ethical business practices and powerful life lessons through communities he fosters with love and honesty.
Trusting Troy is a great choice. His advice will save you money, and earn you money at the same time."
Johnathan Bowes ★★★★★
Marketer & Artist, USA

"Working with Troy was a great pleasure. Troy is an expert at his craft and quickly identified where I needed help with my copywriting. His expertise, training and council helped me grow leaps and bounds, which lead to more engagement and ultimately sales for the Goal Setting Course my friend Steven and I were promoting. Highly recommend Troy!"
Lane Belone ★★★★★
Green Beret Vetern, Soverign Colorado, USA

"Troy is a machine. He actually cares about client success, connection, and building long term relationships. Beyond that?
He's studied and mastered his chosen crafts. The branding work he produces, atop his positioning and marketing campaigns and strategies are mind blowing, simple, and effective.
If you're thinking of getting in touch with him, do it... he's a valuable resource and a deep well of knowledge that's hard-won and well-deserved."
Evan Teauge ★★★★★
Denver, Colorado, USA

"I call Troy the preacher for entrepreneurs.
Within one conversation he was able to help me rid myself of the one major roadblock in both my business model and mindset. He's got an unique to help people position themselves as truly valued authorities in their niche, instead of turning themselves into commodities. Highly recommend him."
Dan Sorkin ★★★★★
Chicago, Illinois, USA
The MAPs
Positioning Method
I've personally managed millions of dollars in ad spend for large personal brands, creators and influencers across multiple industries.
We have planned, deployed and managed campaigns for clients that have generated positive ROI, with repeatble increased and yearly returns for their partners and investors.
We've helped raise $4.5M for a real estate syndicate by personalizing their pitch and creating a communication strategy that felt right for their brand and positioned them as the expert authorities.
On the humanitarian side we have raised a total of $619,000 and helped extract 2750 women and children from a conflict zone, using coordinates, vans and picking up families and bringing them to safety.
Hi, I'm Troy
I've personally managed millions of dollars in ad spend for large personal brands, creators and influencers across multiple industries.
We have planned, deployed and managed campaigns for clients that have generated positive ROI, with repeatble increased and yearly returns for their partners and investors.
We've helped raise $4.5M for a real estate syndicate by personalizing their pitch and creating a communication strategy that felt right for their brand and positioned them as the expert authorities.
On the humanitarian side we have raised a total of $619,000 and helped extract 2750 women and children from a conflict zone, using coordinates, vans and picking up families and bringing them to safety.

I work 1:1 with clients, or I build and manage them a custom team, this is in adittion to consulting. I enhance positioning, marketing and so you can on driving the business, new ideas, initivitves and really, get back your time so you can do more of what you enjoy, with people you enjoy doing it with.
Stop watching profits vanish after your campaigns stop working. Position you and your brand for maximum value, revenue, and impact that lasts long after the algorithms change.

Real Estate Invest
Texas real estate strategy 330 homes sold, $50M sales
Software & SaSS
Software growth strategy, $7.6M in profit achieved.
Real Estate Fund
Designed assets for $4.5M REI fund raise in 6 months.
Humanitarian Aid
Raised $619K, evacuated 2,750 women and children.