Raise Your Rates Without Losing Clients, The Positioning Playbook
Why Most Experts Stay Underpaid (And How to Fix It)
Greetings,
I’m Troy Assoignon, and if you’re looking to build an elite brand and attract premium clients, you’re in the right place. Through Positioning Consulting, I help entrepreneurs, consultants, and business owners position themselves as industry leaders, raise their rates, and scale smart…
(so they don’t burn out, and hate the business they’ve built..)
A wise mentor once told me…
If you do what everyone else is doing, and expect to get different results…
I believe that would be the definition of insanity.
But first? Why should you listen to me and even keep reading this.
I’ve worked on big projects, closed massive deals, and helped thousands of entrepreneurs globally. Through Troy Assoignon Positioning Consulting, I’ve helped businesses stand out in their industry and attract high-value clients.
How Troy Assoignon Positioning Consulting Closes 6 & 7-Figure Deals
In order to do the work that we love, we have to win more of the work we love. My proven positioning framework gives entrepreneurs the strategic edge to attract premium clients effortlessly.
Six & Seven-Figure Deals Closed, Proof in Numbers:
The Hidden Secrets of Positioning, Why Generalists Stay Stuck
If everyone else is saying…
“We’re XYZ and we’ll do whatever you want…”
“Tell us what you want and we will get it done for you.”
They are behaving like the market. Generalists. Experts at NOTHING.
With that positioning, you become just another number on a spreadsheet.
What High-Paid Experts Do Differently to Win Premium Clients
The experts that are SMASHING it with their positioning?…
They are communicating to the market…
“We’re in demand, we know what we’re talking about, we have some events, we’re doing some things, look at us, we’re important.”
Might sound a little brash, but it really is knowing that what you have to offer makes the WORLD of a difference in someone else’s life.
The Secret to Charging Disproportionate Fees (Without More Work)
The end goal is getting disproportionate fees compared to the remainder of the market.
This way, you can re-invest in yourself, and your market and your marketing.
The best clients are those you can help go from GOOD to GREAT.
Really being able to give back, and make an impact.
There are so many aspects of a company, of an individual that we need to highlight but what is most important is…
1.) How you perceive yourself
2.) How the market perceives you
Transforming Ambitious Ideas into Reality
Why am I talking about all of this?
Well, I had to do an exercise for myself.
I took a paper, and wrote the years out from 2023-2017.
Behind the scenes of how I’m using this sequence of events as a promotion, this is scribbled on my whiteboard.
For each year, I wrote out a “significant” milestone, or moment that occurred.
How Troy Assoignon Positioning Consulting Led to a $62.7M Revenue Uplift for Clients
Significant Achievements over the Years:
2023 – Investment co. sells $50M worth of homes in Texas with our strategy.
2022 – $7.6M revenue on a SaaS client launch, managed $1.5M+ in ad spend.
2021 – Helped client transition out of Real Estate and into Consulting.
2020 – Raised $4.5M for a REI Investment Fund, Consulting.
2019 – Generated $80,000 with direct mail for a Construction Services company.
2018 – Helped an agency hit their first $10K/month.
2017 – Turned around my first company as a Consultant.
These milestones reflect the kind of growth you can achieve with our strategies. It revealed valuable, and meaningful data and insight.
So, recently? I updated my brand to reflect it.
Here’s the new fresh look! https://troyassoignon.com
The Fastest Way to Fix Your Positioning & Scale Faster
I realized I need to LEAD with some of the projects I’ve worked on, and results I’ve achieved in a really meaningful, and impactful way.
Folks that have a TON going on, want the facts and data ASAP. Those folks? Often also have big pocketbooks and they protect their time.
They can invest in themselves, so I want to make it easier for them to understand if I’m a right fit to work together, or not.
Did you know that Most 7-figure businesses think the answer is more ads equals explosive growth? (Psst..Positioning is the secret they’re missing.)
Ready to Raise Your Rates? Here’s How to Work Together
We’re looking for 1-2 savage clients that are ready to scale between now, and Q2.
You know you can take your marketing to the next level, but you’re not sure where you should double down, and not waste energy?
I’ve got you covered with Troy Assoignon Positioning Consulting, a proven framework for premium positioning.
Apply now by visiting our main page.
https://troyassoignon.com
When your #1 lead source dries up, you need a fast solution.
I’ve worked on million-dollar advertising campaigns for clients, so we know a few things about marketing, positioning, and business growth.
He couldn’t publish content anymore because he was running out of time on client projects, the challenge was that organic content was his number one lead source.
Writing this feels like I’m writing a movie.
The hook, the story, the climax, the close.
What’s Your Positioning Power Score? (A Challenge for You)
Now, let’s flip this back to you.
What have YOU achieved in the past years that positions you for bigger wins?
Your Positioning Homework – Unlock Your Next-Level Growth
Here’s your homework, if you do this it will take you to the next level.
Sit down, copy and paste the below and reflect on your achievements over the last year. Your positioning comes from “data” it doesn’t come from a good idea. A good idea, comes from good data.
- 2024 – Significant Result #1
- 2023 – Significant Result #2
- 2022 – Significant Result #3
- 2021 – Significant Result #4
- 2020 – Significant Result #5
- 2019 – Significant Result #6
- 2018 – Significant Result #7
- 2017 – Significant Result #8
On your side, Troy
P.S. You ready to take it to the next level? Apply by clicking the button.
The Wall of Case Studies & Results (More coming soon…)
“After 8 weeks working with Troy we have leads coming in from all angles. I’m excited and having fun with the process. We’re just beginning and the skies the limit, $24,000 on our front end sales, plus these clients renew next year too.” – Mike M, Service Business, US ★★★★★
“Troy is an absolute rockstar and has crushed every job my team has hired him for.” – Aaron Ludin, Orlando Real Producers – Florida, USA ★★★★★
“In a matter of minutes Troy walked me through his process that revealed over $540,000 in EXTRA income that we can easily generate inside my business. The crazy thing about this is that it is actually attainable and we’ve made a plan to make that happen.” – Zephen Blaxberg, ZMB Media, Maryland USA ★★★★★
“Troy has helped me and my contacts with expert fundraising advice which has in turn helped NGOs specifically working in war zones. He would be an asset to any potential future clients who might be lucky enough to engage with him.” – Hugh Bohane, Australian Associated Press Freelance Journalist ★★★★★
“In less than an hour during this webinar, Troy helped break the rigged preception and ideas I had of my business. I feel like I now have a wider grasp of what I need to develop moving forward. Feels good to be mentally unstuck.” – Neil Newsome, NRN Global, Canada ★★★★★
“I’m really impressed with your ability to recognize the problems with our positioning and give off-the-cuff, high-level advice. I finally had some time to sit down, re-listen to our marketing strategy call last week, and build a plan around it. Our branding, positioning, value proposition, and messaging, is much much clearer in my mind. I will send the other owners the updated plan.” – Vincent Le, Finance Advisor, Singapore ★★★★★
“Brought in over $13k in 2 weeks, we built out my business model and filled up my 6 week challenge. Now turning it into a global movement to change the face of the industry.” – Terha Waterson, Loveland USA ★★★★★
“Troy Increased my business by 300% in only 3 months, dude is a BEAST. Went through Troy’s business development program and he completely turned my business around.” – Alex Kovalchuk, Katsen Courier, Kelowna BC, Canada ★★★★★
“I just had my best month financially, and I do attribute that to you and your consulting Troy. I hired Troy to be a consultant for my business and he absolutely over delivered every single session. I knew it would take my business to the next level.” – Stefen Rachut, ResonAds, Osnabrück, Germany ★★★★★
“What I loved was the interactive and supportive environment. Troy is your man, he is knowledgeable, enthusiastic, and provided personalized feedback that helped me refine my marketing strategy. Why work with him? If you’re tired of throwing spaghetti at the wall and hoping something sticks, Troy is going to give you the clarity, confidence, and tools to create a marketing positioning strategy that drives real results.” – Danny Chen, Insurance Advisor, Canada ★★★★★
“Troy is a charismatic marketer that has made my message jump off the page. He has actually given me results when building our company a funnel, unlike other marketers we’ve hired in the past.” – Valen Vergara, Real Estate Investment, Kelowna Canada ★★★★★
“I spent 37 minutes on the phone with Troy, since then I’ve fired 80% of my nightmare clients and increased my income by 20% with clients that are a delight to work with every day. I could only imagine what spending a personal day with you would be like.” – Jimmy Parent, Copywriter & Consultant, Idaho USA ★★★★★
Still unsure? Join our Positioning Workshop – Every Thursday @ 6PM EST
https://troyassoignon.com/workshop