$50M
Real estate investment
Texas real estate strategy. 330 homes sold.
Revenue Recovery
Find the leaks Reclaim the value Rebuild the engine
We find and uncover revenue hiding inside companies.
Then we combine AI implementation, stronger systems,
and technology leadership to recover it.
01 Our process
How we help service businesses recover hidden revenue.
Every business has a constraint that holds back revenue, time, or growth. We find it, quantify the opportunity, and implement the right fix.
-
Identify
Find where revenue, execution, or growth is getting trapped.
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Quantify & prioritize
Measure the impact and isolate the highest-leverage constraint.
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Find the solution
Fix the operating, sales, technology, or leadership issue behind it.
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Recover the revenue
Capture the revenue, improve execution, and lock in the gain.
02 Proof of work
The work has to
show up in the numbers.
Revenue recovered. Time returned.
Real work, across very different businesses.
- $62.9M
- Revenue recovered
- 1,000s
- Of hours saved for clients
Selected outcomes
$7.6M
Software & SaaS
$7.6M in profit achieved through software growth strategy.
$4.5M
Real estate fund
Assets designed for a $4.5M fund raise in 6 months.
$619K
Humanitarian aid
$619K raised. 2,750 women and children evacuated.
Favikon · 2026
Top 10 branding experts in Canada
Ranked #10 in Favikon’s 2026 list. View ranking
ElevenLabs
Hackathon · 2nd place
Recognition for applied AI.
Let’s find the opportunity inside your business.
Book a diagnosticYou want more revenue.
Start with what’s
getting away.
A stronger offer. Better marketing. More sales.
Of course you want those things. They are how a business grows.
But you can spend more, hire more, and launch more while the same problems keep taking a cut of the result.
The leads come in, but follow-up is inconsistent. Sales improve, but delivery eats the margin. You invest in software, but your best people still spend hours moving information from one place to another.
The business is working hard. Too much of that work never becomes the revenue, profit, or freedom it should.
That is where we start. We look at the journey from the first promise you make to a customer to the way your team delivers it. We find where value gets lost, put a number on the opportunity, and work on the constraint that deserves attention first.
Here is what that can look like inside your business.
01 Offer + Pricing + Positioning
Make the right offer easier to say yes to.
You can have an excellent business and an offer that makes buying unnecessarily difficult. Prospects understand what you do, but struggle to see why it matters now, why you are the right choice, or why the price makes sense. Sales calls become explanations. Discounts become the easiest way to close.
Before spending more to get attention, look at what you are asking people to buy. A clearer outcome, a better package, and pricing that reflects the value can change the economics of every conversation that follows. The leak is often the gap between what your work is worth and what the market understands it to be worth.
Are you losing demand, or making the value too hard to see?
02 Marketing + Demand Generation
More leads should mean more business.
More traffic. Better ads. A new funnel. Those are reasonable things to want when growth slows. But if the message attracts the wrong buyer, the landing page leaves the important questions unanswered, or marketing and sales disagree on what a good lead looks like, a bigger budget can buy more of the same disappointment.
Follow the money from first impression to qualified conversation. Find which messages bring in buyers, which channels create profitable customers, and where interest disappears. Then put effort behind the demand your business can actually convert and serve.
Is your marketing creating customers, or just activity?
03 Sales + Customer Journey
You already paid for their attention. Keep earning it.
A good lead waits two days for a reply. A proposal goes out and nobody follows up. A new customer signs, then has to chase your team for the next step. A happy client is ready for more, but nobody starts the conversation. Each moment looks small in isolation. Together, they can quietly drain a pipeline.
Revenue recovery means looking beyond the close. Give every enquiry an owner, every proposal a next step, and every customer a reason to stay. Stronger follow-up, smoother onboarding, and timely expansion conversations help turn the demand you already have into more lasting revenue.
How much opportunity is already in your business, waiting for someone to act?
04 Operations + Execution
A sale is only as valuable as your ability to deliver it.
The team is busy, yet work keeps slipping. Information gets entered twice. Projects stall between departments. Your best people spend their afternoons chasing updates instead of serving customers. Growth adds pressure faster than it adds profit.
These are commercial problems hiding inside the workday. Broken handoffs delay revenue. Rework consumes margin. Unfinished initiatives keep their promised return out of reach. Clear ownership, simpler processes, and removing the right bottleneck can give the business room to grow without making every week harder.
If sales doubled tomorrow, what would break first?
05 Technology + AI
Give your people their time back.
You can see the potential of AI: less repetitive work, faster responses, more capacity. Yet another subscription will not solve a workflow nobody owns. Disconnected systems, poor vendor choices, and tools that are barely used can leave you paying for complexity while your team still does the work by hand.
Start with a specific business constraint. Connect the information people need, remove repetitive steps, and use AI where its output can be checked and put to work. The return should show up in time saved, better service, lower cost, or revenue recovered. That gives technology a job worth paying for.
Which recurring task is costing you the most time without creating more value?
06 Data + Visibility
Know what deserves your attention before it becomes urgent.
Reports exist, but simple questions still take days to answer. Which channel brings in profitable customers? Where are deals stalling? Which part of delivery is eating the margin? When the numbers are scattered, decisions lean on whoever has the strongest opinion or the most recent problem.
Useful visibility connects performance to a decision. Agree on the measures that matter, make them reliable, and put them where the people responsible can act on them. You can spot a leak earlier, understand its cost, and see whether the fix is working.
Can you see where profit is slipping while there is still time to act?
07 Leadership + Decision-Making
Make the decision. Give it an owner. See it through.
Sometimes everyone can see the problem. It stays unresolved because priorities keep changing, decisions wait on the founder, or three departments assume someone else owns the outcome. Good people work hard on competing initiatives, and the work that would move the business forward never quite gets finished.
Revenue recovery needs a decision about what matters first, a person accountable for the result, and a way to keep progress visible. When those are clear, the improvements to your offer, sales, operations, and technology have a much better chance of becoming money in the business.
What valuable change keeps getting discussed but never gets done?
You do not have to fix everything to move forward.
You need to know which problem is costing you the most, whether solving it is worth the effort, and what it will take to follow through.
That is the purpose of a diagnostic: look at what is happening in your business, identify where value may be getting lost, and decide where to focus first.
You have already done the work to build the business.
Let’s help more of that work pay off.
Troy Assoignon
04 Your next move
Find the leak.
Make the work count.
Let’s look at where revenue, time, and opportunity are getting
trapped in your business, and what is worth fixing first.